You are invited to attend the ABA Women Rainmakers Fall 2017 Local Program
Niche Marketing: How to Identify and Target Your Ideal Clients
Facilitator: Dee Schiavelli, Results Marketing for Lawyers
Registration check-in will begin at 11:30 am (note change in times!)
90-minute program will begin at 12:00 pm.
Food/beverage will be provided.
Space is limited.
We asked that you bring a copy of your registration confirmation and business cards.
Are paying clients beating down your door? Can you identify your ideal target market? How would your perfect potential client know that you exist and where to find you? If you need assistance identifying and targeting your ideal clients, this program is for you!
During this workshop, we will explore the power of niche marketing—your ability to focus your marketing efforts on people and companies that are similar to your best clients. We’ll discuss why niche marketing works, how to choose the most appropriate niche (or two) for you, and what steps to take to reach those ideal clients. Lawyers at every career stage will walk away with time-tested business development tactics to put into action immediately.
The program is free to all attendees, ABA and non-ABA members alike. Come learn, share, and network with your peers in a friendly and welcoming setting!